History of The North Face

The North Face began in 1966 as two alpine ski shops in the San Francisco Bay area. Opened by aspiring alpine ski racer Douglas Tompkins and his wife Susie, the shops were named “The North Face” to signify the type of gear they sold: fierce! In the Northern Hemisphere, the north face of a mountain is the coldest, iciest, and toughest to climb. Gear you take on that expedition better be tough. Although the shops were mostly ski gear and apparel, they also sold a small selection of other types of outdoor gear.

Shortly after establishing The North Face stores, Doug sold them to two brothers, who expanded the company’s number of retail outlets. The company sold again in 1968, this time to its most famous owner, Kenneth “Hap” Klopp. Hap not only added sleeping bags and pack production to the business but also tagged it with the popular logo that the company still uses today. The North Face’s easily recognizable logo, which consists of three concentrically smaller quarter-circles, is an interpretation of the famous Half Dome rock formation in Yosemite National Park.

The North Face expanded in the 1980’s to to create a line of extreme skiwear, and by the end of the decade they had become the only supplier in the U.S. to offer high-performance outerwear, skiwear, sleeping bags, packs and tents. Today, over 40 years later, The North Face offers an extensive line of high-tech outdoor apparel and equipment, and it continues to hold the reputation as the premier supplier of gear for the outdoor enthusiast.

North Face Jackets – Environmental Wear

The North Face is a company that specializes in outdoor apparel and equipments. They cater not only to the serious athletes and sports persons but also to those who either just wants to keep their bodies fit, or to those who want to experience the wilderness as weekend campers and simply enjoy the beautiful scenery of the land. What was then a mere retail store has now become an international brand, with branches in almost every continent, and trusted worldwide for innovation in their products, and providing quality clothing and accessories for the savvy outdoorsman or the health-conscious buff.

In these fast changing times, people have been more geared towards protecting the ecosystem. Global efforts have been made to ensure that waste is diminished. Aside from using biodegradable, eco-friendly resources and recycling of products, there is now the inclination towards the use of materials that can be utilized for multiple purposes. The North Face has also risen to this challenge by catering to the environmentally conscious consumer.

There is a new breed of North Face jackets that are perfect for any weather condition, be it snow, wind, rain, or the sweltering heat. The company’s use of technologically advanced synthetic materials assures the wearer that he is protected whatever climate he is in. These are perfect for keeping warm during the cold winter months, very practical to use during those windy autumn days, even suitable to wear throughout the rainy spring season, and for blocking out the sun during those scorching summer spells.

Aside from being practical for any type of weather, North Face jackets are also very lightweight and durable. This is ideal for layering with other types of clothing to provide extra protection to the wearer. A hoodie underneath is perfect for protection under the sun for jogging during early autumn. Since the jackets are lightweight, there is no additional load to lug around, thus giving you better mileage. The jackets are also “breathable” and quick drying, meaning they don’t trap sweat and moisture. Addition of thermal apparel underneath is also fitting if you plan to use the jacket during skiing holidays. Moreover, the durability of the jacket’s materials is also desirable for those who are living in places where snowstorms are frequent or in areas where winds can literally tear off your clothes. And since these jackets are waterproof, needless to say that it is a very useful article of clothing for the rainy months. Models with adjustable and detachable hoods are a must for those who prefer to be stylishly practical during monsoons.

For those who frequently travel and encounter different weather patterns during the year, it is essential to bring an all-purpose, all-weather jacket. Instead of buying a new one every time you move, why not bring just one. So whether you are skiing in the frozen Alps, walking through windy Chicago, riding a camel in the Sahara, or backpacking in the Cordilleras, a jacket from North Face is the best way to accentuate your wardrobe. Practical and stylish, elegant and durable, a multi-purpose jacket to suit your every need.

Why is The North Face So Popular?

Why is The North Face, the famous brand of outdoor jackets and gear, so crazy popular? In this article, we will attempt to figure how it became a popular icon and remains as one to this day.

The North Face outdoor company was founded in the 1960s by two outdoor enthusiasts. Since then, the company has been designing equipment specifically for serious climbers and athletes. Although the company has gradually expanded its product line to include less extreme activities, fashion has always been a secondary objective, if an objective at all. The simple looks of its products is a testament to the previous statement.

Although only the official sales records can indicate when and how the brand became a popular icon, we can easily induce how all this fame came about. In the late 1990s, a fashion trend known as the “wilderness chic” stormed high schools and college campuses, in which it was considered fashionable to be perceived as outdoor enthusiasts. The North Face jackets quickly caught on among young adults.

The North Face was an easy choice. In order to provide durability and functionality, its products are made of high-quality materials. The basic aesthetics and small icon also convey a serious attitude. It seemed like the company didn’t feel the need for flashy designs to prove its worth. The combination of quality, simplicity, and attitude struck the right note with the consumers.

Just like any popular buzz or viral video, the “North Face” craze took a life on its own. As parents purchased jackets for their kids, positive feedback encouraged them to try the brand out for themselves. The North Face soon became a household name for outdoor gear. While many speculated the buzz to die down, the brand remains popular to this day, and for good reasons. Because the plain looks of the brand barely qualify as fashion, they are unlikely to go out of style. After all, nothing beats out vanilla. Furthermore, because the items are well-made, people have confidence that TNF will perform well regardless of what the current trend is. Simplicity and high quality are again the magic behind this popular icon.

The North Face products are usually associated with inflated price tags. However, TNF is not actually expensive compared to many of its competitors. Sure, several popular jackets indeed carry steep prices for what they are, but that is an inevitable result of heightened demand. On the other hand, if you start shopping for highly performance-specific gear, you will be surprised that The North Face actually comes out as the cheaper candidate on many occasions. This undermines the greedy image of the company and further sustains the outdoor community’s support.

I hope this article answers the nagging question: Why is The North Face so popular? With enduring quality and simple designs, the brand wins over the hearts of both outdoor enthusiasts and fashion seekers. Regardless of what you think, the popular icon is here to stay.

North Face Tents

What is North Face?

The North Face is an outdoor product manufacturing company, specializing in products like jackets, tents, fleece wear, luggage, and shoes started by Douglas Tompkins in 1966. Their clothing and equipment lines are specifically aimed towards climbers, mountaineers, skiers, snowboarders, and hikers.

Mr. Tompkins sold the business in 1968, and The North Face is now a wholly owned subsidiary of the VF Corporation, one of the World’s largest apparel companies, owning leading brand names such as Wrangler, Lee Jeans, Riders, Rustler, Brittania etc.

North manufactures three main types of tents: Expedition, 3-season and Ultralight tents.

North Face Expedition Tents:

North Face Expedition Tents include the 2 Meter Dome, Himalayan 47, Expedition 36, VE 25 and Mountain 25. All these tents are constructed with Waterproof Flysheet technology – Polyurethane coating, hot-sealed seams with polyurethane tape, and welded Velcro strips on fly attached to poles for added stability. Except for the 2 Meter Dome, they also come with a polyurethane window, cold crack tested to 60°F. Price ranges from $400 to $5000.

The 2 Meter Dome tent offers maximum space and wind resistance, mainly intended for expedition activities. Features include dual doors, interior canopy loops, 420 denier nylon taffeta floor, and 210 denier nylon Oxford canopy. It is the most expensive North Face tent.

The Himalayan 47 is designed for resistance against weather conditions such as high winds or heavy snow. Features include dual doors with dual vestibules, compression stuffsack, internal pockets, internally adjustable zippered vents with mesh screens, reflective guyline loops, guylines and glow-in-the-dark zipper pulls, etc.

The Expedition 36, VE 25 and Mountain 25 are specifically designed for high wind resistance. Their features include most of the Himalayan 47 features such as dual doors with dual vestibules (for the Mountain 24, a front vestibule), internally adjustable zippered vents with mesh screens, reflective guyline loops, internal pockets, etc.

The Himalayan 47, Expedition 36 and Mountain 25 all come with 70 denier 210T nylon taffeta floors, and 40 denier 240 T nylon ripstop canopies.

North Face 3-Season Tents:

North Face 3-Season Tents include Trailhead 8/6/4, Merlin 33, Petrel 23, Roadrunner 22, Bug 23, Rock 22 and Talus 23, with price ranging from $180 to $400.

The Trailhead series come with 70 denier, 190T nylon taffeta canopy, 210 denier Oxford nylon floor, and include integrated roll down dividers for separated sleeping compartments. The series number indicates the number of people that can be accommodated.

The Petrel 23 is a freestanding, front-entry, two person tent – a backpacking staple for three-season use. The Roadrunner 22 is a two person tent with Waterproof Flysheet Construction. The Rock 22 is constructed with Continuous Pole Sleeve Technology which increases tent stability by maximizing contact between canopy and tent pole, and distributes pressure and weight from high winds and snow; and both the Bug 33 and Talus 23 with Fusion Pitch technology which combines continuous pole sleeves with clip construction for easy setup and improved ventilation.

North Face Ultralight Tents:

North Face Ultralight Tents include the Tadpole 23, Particle 13 and Vector 22, with price ranging from $200 to $230. All the three models are constructed with Waterproof Flysheet technology, with 40 denier 240T nylon ripstop canopy and 70 denier 210T nylon taffeta floor.

The Tadpole 23 is a two-person tent with Fusion Pitch, while the Particle is a lightweight one-person tent with a silicone flysheet for ease of packing and water repellency. The Vector 22 is a freestanding, two-person backpacking tent also with a silicone flysheet and dual doors.

All the Ultralight tents are equipped with the common North Face tent features such as compression stuffsack, fly only pitching, internal pockets, DAC Featherlite aluminum poles, reflective guyline loops and zipper cording etc.