North Face: Its Origin and Rise of Popularity

North Face started as a simple equipment retail store in San Francisco, California in 1966 by owners Douglas Tompkins and Kenneth Klopp. It was said that the company’s name was derived on the northern part of the mountain in the northern hemisphere which is generally the most difficult part to climb. The brands logo consists of a slightly skewed quarter-circle with two lines running within it. The image of the logo then is interpreted from the half dome which happens to be a massive granite monolith in Yosemite National Park and was viewed from the west with the sheer north or northwest face of half dome to the left.

In the year 1980s that skiwear such as jackets, foot wears, and pants as well as camping equipments like sleeping bags and tents were added to the line of the company products. And the company is now then solely owned subsidiary of the VF Corporation.

During late 1990s and early 2000s with the rise of wilderness chic, the company became a well-known brand with its popularity became known among the youth and college students. Their backpacks then became one of the most in demand products in the markets because of its huge selection of uses from fashion, collection down to its main purposes providing a hassle free situation for students who needs to bring a lot of books in going to school.

As of today North Face is presently based in San Leandro, California near its corporate sibling the JanSports Company who was now recognize as the worlds largest backpack maker that supplies small backpack in many of their retailer stores in most of the places in the united states together with their sister company which is the north face. And as years pass by the company is not just known with their backpacks but they are also known for its other outdoor product such as outer wears, fleece, footwear and equipments such as backpacks, sleeping bags, and tents. Their clothing line includes jackets, jogging pants and shoes and equipment apparels like the backpacks cater all type of outdoor sports from mountain climbing where they offer high quality foot wears, gears and apparels for negotiating treacherous terrain and endurance athletes as in the case of people who loves to run wherein they offer them an apparel that would help them go stronger and test their strengths beyond their limits down to skiing and snowboarding where they provide a type of board that would ensure the safety of the snowboarders.

At present the company already has more than 43 retail stores in different areas of the United States as of November 2010 and other retail locations that can be found to the different parts of the world. Other than that the company now also provides online services for those customers who are too far from their retail stores in this ways they provide their customers convenience and time saving. Until now the company maintains its strong associations with the outdoor community through its sponsored athlete program.