Why is The North Face, the famous brand of outdoor jackets and gear, so crazy popular? In this article, we will attempt to figure how it became a popular icon and remains as one to this day.
The North Face outdoor company was founded in the 1960s by two outdoor enthusiasts. Since then, the company has been designing equipment specifically for serious climbers and athletes. Although the company has gradually expanded its product line to include less extreme activities, fashion has always been a secondary objective, if an objective at all. The simple looks of its products is a testament to the previous statement.
Although only the official sales records can indicate when and how the brand became a popular icon, we can easily induce how all this fame came about. In the late 1990s, a fashion trend known as the “wilderness chic” stormed high schools and college campuses, in which it was considered fashionable to be perceived as outdoor enthusiasts. The North Face jackets quickly caught on among young adults.
The North Face was an easy choice. In order to provide durability and functionality, its products are made of high-quality materials. The basic aesthetics and small icon also convey a serious attitude. It seemed like the company didn’t feel the need for flashy designs to prove its worth. The combination of quality, simplicity, and attitude struck the right note with the consumers.
Just like any popular buzz or viral video, the “North Face” craze took a life on its own. As parents purchased jackets for their kids, positive feedback encouraged them to try the brand out for themselves. The North Face soon became a household name for outdoor gear. While many speculated the buzz to die down, the brand remains popular to this day, and for good reasons. Because the plain looks of the brand barely qualify as fashion, they are unlikely to go out of style. After all, nothing beats out vanilla. Furthermore, because the items are well-made, people have confidence that TNF will perform well regardless of what the current trend is. Simplicity and high quality are again the magic behind this popular icon.
The North Face products are usually associated with inflated price tags. However, TNF is not actually expensive compared to many of its competitors. Sure, several popular jackets indeed carry steep prices for what they are, but that is an inevitable result of heightened demand. On the other hand, if you start shopping for highly performance-specific gear, you will be surprised that The North Face actually comes out as the cheaper candidate on many occasions. This undermines the greedy image of the company and further sustains the outdoor community’s support.
I hope this article answers the nagging question: Why is The North Face so popular? With enduring quality and simple designs, the brand wins over the hearts of both outdoor enthusiasts and fashion seekers. Regardless of what you think, the popular icon is here to stay.